Shareable Videos & Graphics
We’re Fellow Americans, and that’s what we believe in. Not both sides-ism. Not fake news. We believe in calling out wrongdoing when we see it. We believe in telling the truth. And we believe that the simple act of sharing things with each other can bring us together and change our country for the better.
We hope you’ll join us. It starts, simply, with a share.
SOCIAL PRESS KIT TEST
Graphics
Just imagine…
💯
You can’t say no to a sprinkled donut.
Alice Walker:
:: Is the leader of the free world :: :: Backs away slowly ::
Total miracle cure.
It's time.
This isn’t progress.
Two great tastes that taste great together.
In the early hours of June 28, 1969, New York City police officers raided the Stonewall Inn, a gay club in Greenwich Village. Police hauled patrons and employees from the bar, sparking outrage and a riot involving hundreds. Tired of the constant discrimination, neighborhood residents rioted for six days outside the bar on Cristopher Street, and turned Stonewall into the catalyst for the gay rights movement in the United States. On the first anniversary of the Stonewall riots, June 28, 1970, thousands of people marched in New York City in America’s first gay pride parade, chanting, “Say it loud, gay is proud.”
Let’s unplug it and plug it back in again.
“People of color right now are more likely to be infected, and we’re more likely to die." — Epidemiologist Camara Phyllis Jones
It's pretty simple.
High School Musical was our Bill of Rights.
It might take a worldwide, pandemic-induced shutdown to start the job. But it'll take all of us working together to finish it. 🌎
Videos
I AM JOE BIDEN
This spot features a number of men, of different ages and races, saying “I am Joe,” and listing positive qualities connected to Joe Biden. It was really persuasive in increasing vote choice for Biden and Biden favorability, especially with Suburban Women. It had some backlash among Struggling Skeptics, moving them away from Biden.
MAKE AMERICAN RESPECTED AGAIN
This video discussed America’s stature on the world stage and contrasted Trump’s reception with Biden’s approach, without picturing Trump directly. It moved Suburban Women away from Biden, but for a number of other segments, including moderates, it increased their view of Biden’s positive attributes and move toward voting for Biden. It had some backlash on Social Trust, but overall, performed well on a number of progressive measures.
WI ELECTIONS
This is a short video listening VBM facts, increased VBM likelihood overall. It was especially successful among Moderates and Moderate Conservatives.
Evie
Are you trying to talk to your family & friends in the Midwest about Covid?
Evie's mom died of Covid in April and she didn't get to say goodbye. She doesn't want it to happen to anyone else, and she shares that experience in this video. It was really successful in getting Midwesterners in particular to disapprove of Trump's Covid response.
Black History Vote
Protest, then vote. Share this with anyone you want to talk to about why it's important to do both.
Democracy only works when we demand it. This video drove support for the protests AND voting with audiences across the board. Wins all around!
The First time I voted by mail
Trying to convince someone to vote by mail? Share this video!
This video was super persuasive in increasing support for Vote by Mail across every audience - gender, age, ideology, partisanship... you name it. Share, and share widely.
They Tried to Warn Us
For the moderate voter in your network —
This video, They Tried to Warn Us, successfully persuaded moderate viewers that Trump wasn't doing a good job. It even moved viewers who weren't really concerned about Covid-19.
Name that Movie
If you are trying to talk to the men in your world —
Name That Movie, is a good video to share because it was really persuasive in convincing men that government should be doing more to solve problems right now.
HISTORY REPEATING
Trying to talk to people 35 and under about Biden? We can help.
This video, History Repeating, tested extremely well with 18-34 year olds in persuading them to vote for Biden in November.
Voices
If you have moderate or conservative Black voters in your network
Voices was really persuasive in getting them to agree with progressive values and show support for the protests.
Obama Protest & Vote
If you have suburban women in your networks
This video, Obama Protest & Vote, tested extremely well in persuading them to support Biden and show approval for Black Lives Matter. Notably, it also was really successful in increasing Social Trust - the idea that people can be trusted. Pretty important!
